WPS Announces Distribution Agreement with Dunlop Motorcycle Tires

Latest News » WPS Announces Distribution Agreement with Dunlop Motorcycle Tires

Posted on December 18th, 2019 in News

Dunlop Tires and Western Powersports (WPS) are proud to announce their new distribution partnership that will bring the Dunlop brand to WPS dealers across the nation.

Beginning in January 2020, WPS will start shipping the complete Dunlop motorcycle tire line and educating its vast dealer network on the iconic brand. Dunlop staff will be on hand at the WPS National Sales Meeting as they introduce their team to the WPS sales force as well as conduct training and participate in team-building events.
“We are genuinely excited to begin this new relationship with WPS,” explained Dunlop’s Sr. VP of Sales and Marketing Mike Buckley. “Craig and his leadership team have done an outstanding job building all their brands. We believe many of the strategies WPS executes align solidly with Dunlop, especially in areas like support for the highest levels of professional racing as witnessed by both our support of Supercross. Distribution is key in our industry and we are excited to give U.S. powersports dealers more options to receive Dunlop tires.”

“Dunlop is an industry recognized brand that fits perfectly within the WPS portfolio,” said CEO Craig Shoemaker. “Our new partnership continues the tradition of offering our dealer network the best brands in the industry. I am confident our world-class customer service and nationwide delivery system will foster future growth for both Dunlop and WPS dealers across the nation.”

About Dunlop- Since 1920 motorcyclists across the world recognize the name Dunlop – and for good reason. With extensive global resources and a commitment to racing disciplines worldwide, Dunlop draws on a vast body of knowledge to develop innovative motorcycle tire technology. Much of this technology quickly makes its way to our customers, whether they ride on the track, street or a weekend off-road adventure. Additionally, Dunlop maintains extensive development and manufacturing capabilities in the U.S. focused on developing groundbreaking new products for our customers. 

About WPS- Based in Boise, Idaho, Western Power Sports (WPS) was incorporated in 1960 and distributes over 130,000 products that include offroad and street motorcycle, ATV, snowmobile, and watercraft parts and accessories to thousands of dealers nationwide. WPS is currently the fastest growing nation-wide delivery system of powersports industry products and delivers these products through its regional warehouse network, with locations in Idaho, California, Tennessee, Pennsylvania, Indiana, and Texas. WPS strives to bring powersports dealers the best in SERVICE, PRODUCT, and DELIVERY...a formula that’s proven very successful over the last 59 years. Learn more at www.wps-inc.com